Salesforce Alternatives in India 2026: Real Prices, Checked Monthly
Salesforce Starter Suite is $25 a user. Seven cheaper CRMs for Indian SMBs, with every price read from the vendor's own page and the date we read it.

Salesforce is priced in dollars, and that is the whole problem
Quick answer: Salesforce Starter Suite is $25 per user per month billed yearly, which lands over Rs 2,000 a user in India, and the next tier up is $100. The alternatives Indian SMBs actually shortlist start between Rs 400 and Rs 800. If you also need payroll, ViveLead is the only CRM on this list that offers it, as a Rs 99 per user add-on.
Salesforce is genuinely the strongest CRM in the world at enterprise scale. If you have a dedicated administrator, integrations into SAP or Oracle, and audit requirements that justify it, this page is not for you.
This page is for the much larger group: Indian teams of 10 to 100 people using a pipeline, a contact list and a few reports, and paying enterprise prices for them.
Every competitor price below is read from the vendor’s own pricing page, from an Indian connection, and dated. We keep the full working, including the tier jumps and the fees that are not on the plan card, on one page: what CRM software actually costs in India. That page is re-read weekly. This one links to it rather than repeating figures, because a price copied into ten pages goes stale in nine of them.
The three costs that are not on the Salesforce plan card
The entry tier is not the tier you end up on. This is true of almost every CRM, and the multiplier varies wildly. Salesforce goes from $25 to $100, a 4x jump. HubSpot Sales Hub goes from Rs 585 to Rs 7,497, which is 12.8x, and Professional also carries a required one-time onboarding fee of Rs 1,25,000 stated on HubSpot’s own pricing page. Zoho goes from Rs 800 to Rs 1,400. Bigin goes from Rs 400 to Rs 720.
The tools around it. A CRM rarely arrives alone. Teams add an integration layer, a WhatsApp route, and eventually an HRMS, because Salesforce manages customers and not employees. Each is a separate subscription with its own renewal.
Indian payroll is not in the box. PF, ESIC and TDS are legal obligations for most Indian companies past 20 employees. Salesforce has none of them, so that becomes a second vendor. Zoho People starts at Rs 48 per user and the tier that includes attendance management is Rs 96. Keka Foundation is Rs 6,999 a month for up to 25 employees. greytHR Essential is Rs 2,495 a month for up to 50, which is the trap worth knowing about: most Indian HRMS vendors bill a base fee that includes 50 employees, so a ten-person team pays for fifty.
Salesforce and seven alternatives
| CRM | Entry price per user | Next tier | Indian payroll | Notes |
|---|---|---|---|---|
| Salesforce | $25 (over Rs 2,000) | $100 | No | Sold to India in US dollars |
| Bigin by Zoho | Rs 400 | Rs 720 | No | Simplest pipeline tool here |
| ViveLead | Rs 499 | Rs 999 | Yes, add-on at Rs 99 | SIM call tracking from Rs 499, WhatsApp from Rs 999, cloud calling and AI from Rs 1,699 |
| HubSpot Sales Hub | Rs 585 | Rs 7,497 | No | Professional adds a required Rs 1,25,000 onboarding fee |
| Freshsales | Rs 749 | Rs 3,239 | No | 4.3x jump to the second tier |
| TeleCRM | Rs 799 | One plan only | No | Built around telecalling |
| Zoho CRM | Rs 800 | Rs 1,400 | Via separate Zoho People | Deepest customization below Salesforce |
| Kylas | Rs 12,999 flat, unlimited users | Flat | No | Per-head cost falls as you add seats |
Prices read from each vendor’s own pricing page: Zoho and Bigin on 8 September 2026, the rest on 11 September 2026. Annual billing where offered, before GST. See the full pricing breakdown for the working and the source links.
What a ten-person team pays each year
| CRM | Monthly | Annual | What is included |
|---|---|---|---|
| Salesforce Starter Suite ($25/user) | Over Rs 20,000 | Over Rs 2,40,000 | CRM |
| ViveLead Business (Rs 1,699, Rs 1,359 billed yearly) | Rs 16,990 | Rs 1,63,080 (billed yearly) | CRM, WhatsApp, built-in calling, AI agents |
| Kylas (flat) | Rs 12,999 | Rs 1,55,988 | CRM, unlimited users |
| Zoho CRM Professional (Rs 1,400) | Rs 14,000 | Rs 1,68,000 | CRM |
| ViveLead Professional (Rs 999, Rs 799 billed yearly) | Rs 9,990 | Rs 95,880 (billed yearly) | CRM, WhatsApp, automation |
| TeleCRM (Rs 799) | Rs 7,990 | Rs 95,880 | CRM, telecalling |
| Bigin Express (Rs 400) | Rs 4,000 | Rs 48,000 | Basic CRM |
| HubSpot Sales Hub Professional (Rs 7,497) | Rs 74,970 | Rs 8,99,640 | CRM, sales automation, plus Rs 1,25,000 onboarding |
At ten users, everything on this list except HubSpot Professional costs less than Salesforce Starter Suite.
Switching from Salesforce?
Send us your Salesforce export. Our team maps the fields and imports it for you, free on every plan.
No credit card • Free migration • Cancel anytimeWhich one fits which team
ViveLead, Rs 499 to Rs 1,699
The case for it is narrow and specific: it is the only CRM here that also runs Indian payroll, through a Rs 99 per user add-on available on any plan including Starter. Starter covers the pipeline, deals, quotations, appointments, roles and permissions, reports, the mobile app, and SIM call tracking, where a call made on the rep’s own Android phone lands on the lead with its duration, direction and outcome and no per-minute bill. WhatsApp, Meta lead ads, automation and lead scoring start at Professional. Cloud calling with a number provisioned for you, the AI agents, audit logs and payment collection are on Business. Billing is the same per-user rate monthly or yearly in India, with a three-user minimum.
Full disclosure: this is our product, so read the plan page and the trial rather than taking our word for it. If you have already decided you are leaving Salesforce and want the switch itself costed rather than the whole shortlist, that is on the Salesforce alternative page.
Skip it if you need fifty custom objects and deeply conditional workflows, or you already outsource payroll entirely and want a pure CRM.
Zoho CRM, Rs 800
The strongest customization below Salesforce, and the ecosystem is the real argument: Books, Campaigns, People and Projects integrate natively, so a closed deal can create an invoice without middleware. The cost to watch is the second subscription. Zoho CRM is CRM only, so payroll and attendance mean adding Zoho People at Rs 48, or Rs 96 for the tier with attendance management.
Skip it if you want to be running this week. Expect a few days of setup and a real learning curve on modules and workflow rules.
Bigin by Zoho, Rs 400
The cheapest real CRM here. Visual pipelines, almost nothing to configure, usable within the hour. Deliberately limited: seven pipelines, basic reporting, no workflow automation.
Skip it if you need automation, or you are past about twenty people.
HubSpot Sales Hub, Rs 585 entry
Genuinely one of the cheapest entry plans in this market, and the best free tier if you only need contacts and deals. The catch is the jump: the first tier with sequences and real workflow automation is Rs 7,497 per seat, plus a required Rs 1,25,000 one-time onboarding fee. That is not a criticism of the product, it is a different product sold under the same brand.
Skip it if you are not running an inbound content operation. No Indian payroll.
Freshsales, Rs 749
A competent mid-market CRM with a similar shape of problem: Rs 749 to Rs 3,239 is a 4.3x jump to the second tier.
Skip it if the features you actually need sit above the entry plan, because then the comparison is Rs 3,239, not Rs 749.
TeleCRM, Rs 799
Telecalling software with a CRM built around it, rather than the reverse. If your team makes fifty or more calls each per day in real estate, coaching or insurance, the click-to-call, recording and native WhatsApp handling remove real friction. One plan, no tier games.
Skip it if calling is not central. You would be paying for a specialization you do not use, and there is no HRMS.
Already on it? See the TeleCRM alternative page.
Kylas, Rs 12,999 flat
The only flat-price tool here: unlimited users for a fixed monthly fee, which inverts the usual maths. Divide Rs 12,999 by your per-user alternative to find the seat count where it wins. Against ViveLead Starter that is 27 users, against Zoho CRM Standard 17, against ViveLead Professional 14.
Skip it if you are below roughly fourteen people, where it is not close.
Already on it? See the Kylas alternative page.
How to migrate off Salesforce
1. Export before you announce
Setup, then Data, then Data Export. Include all data, and the ZIP arrives by email. You get CSVs for Leads, Contacts, Accounts and Opportunities. Separately, record your custom fields, deal stages and any report you rely on weekly, because those are configuration and do not come out in the export. Custom field logic that exists nowhere else is the single most common thing teams lose.
2. Clean the file before you import it
Old leads that never responded, contacts with neither phone nor email, test records, and duplicates. Standardise phone numbers to one format. Then map your Salesforce stages onto the stages you will actually use, and write that mapping down.
3. Import and check a sample
ViveLead’s migration is free on every plan: send the export to contact@vivelead.com, the team maps the fields and imports it, and you review a sample before the full run. Doing it yourself, import in batches rather than one large file, because a failed large batch leaves you unsure which records landed.
Either way, check the counts: rows in your file, rows imported, rows skipped and why. Our onboarding page sets out exactly what does and does not come across, including the things no CRM import moves: notes, attachments, call recordings and chat history.
4. Go live on a Monday, and keep the old backup
Not a Friday. Keep a final Salesforce backup for a few months after cancelling, as insurance rather than as a plan.
Get your migration reviewed first
Send us the export and we will tell you what maps cleanly, what needs work, and how long it takes, before you commit.
Free on every plan • No commitmentWhen Salesforce is still the right answer
If you have built serious custom functionality, a hundred workflow rules, deep integrations into enterprise systems, or you employ a Salesforce administrator, recreating that elsewhere usually costs more than staying. Regulated industries with strict audit requirements are the other clear case.
The question is not whether Salesforce is good. It is whether you are using the part you are paying for.
Sources and dates
Every competitor figure on this page comes from the vendor’s own pricing page, loaded from India, on annual billing where offered and excluding GST. Zoho and Bigin were read on 8 September 2026; Salesforce, HubSpot, Freshsales, TeleCRM and Kylas on 11 September 2026. ViveLead’s prices are our own live plan documents.
We re-read these pages on a schedule and record what changed, so the detailed table, the source links and the change log live on what CRM software actually costs in India. Prices move. If you are reading this well after the dates above, check that page first.
Salesforce sells to India in US dollars, so any precise rupee figure for it is a conversion rather than a quoted price.
Salesforce Alternatives FAQs
Cost, migration, and Indian compliance
Related reading
- Salesforce alternative: the switch, costed: one answer instead of seven, with the year-one math and what does not migrate
- What CRM software actually costs in India: every price on this page, with the working and the source links
- ViveLead vs Salesforce: the head-to-head
- Best CRM with HRMS in India 2026: if payroll is the reason you are switching
- Onboarding and free data migration: what comes across in an import and what does not
Switch from Salesforce
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