CRM Comparisons

Salesforce Alternatives in India 2026: Real Prices, Checked Monthly

Salesforce Starter Suite is $25 a user. Seven cheaper CRMs for Indian SMBs, with every price read from the vendor's own page and the date we read it.

Team ViveLead By Team ViveLead
• • • 12 min read

Salesforce is priced in dollars, and that is the whole problem

Quick answer: Salesforce Starter Suite is $25 per user per month billed yearly, which lands over Rs 2,000 a user in India, and the next tier up is $100. The alternatives Indian SMBs actually shortlist start between Rs 400 and Rs 800. If you also need payroll, ViveLead is the only CRM on this list that offers it, as a Rs 99 per user add-on.

Salesforce is genuinely the strongest CRM in the world at enterprise scale. If you have a dedicated administrator, integrations into SAP or Oracle, and audit requirements that justify it, this page is not for you.

This page is for the much larger group: Indian teams of 10 to 100 people using a pipeline, a contact list and a few reports, and paying enterprise prices for them.

Every competitor price below is read from the vendor’s own pricing page, from an Indian connection, and dated. We keep the full working, including the tier jumps and the fees that are not on the plan card, on one page: what CRM software actually costs in India. That page is re-read weekly. This one links to it rather than repeating figures, because a price copied into ten pages goes stale in nine of them.


The three costs that are not on the Salesforce plan card

The entry tier is not the tier you end up on. This is true of almost every CRM, and the multiplier varies wildly. Salesforce goes from $25 to $100, a 4x jump. HubSpot Sales Hub goes from Rs 585 to Rs 7,497, which is 12.8x, and Professional also carries a required one-time onboarding fee of Rs 1,25,000 stated on HubSpot’s own pricing page. Zoho goes from Rs 800 to Rs 1,400. Bigin goes from Rs 400 to Rs 720.

The tools around it. A CRM rarely arrives alone. Teams add an integration layer, a WhatsApp route, and eventually an HRMS, because Salesforce manages customers and not employees. Each is a separate subscription with its own renewal.

Indian payroll is not in the box. PF, ESIC and TDS are legal obligations for most Indian companies past 20 employees. Salesforce has none of them, so that becomes a second vendor. Zoho People starts at Rs 48 per user and the tier that includes attendance management is Rs 96. Keka Foundation is Rs 6,999 a month for up to 25 employees. greytHR Essential is Rs 2,495 a month for up to 50, which is the trap worth knowing about: most Indian HRMS vendors bill a base fee that includes 50 employees, so a ten-person team pays for fifty.


Salesforce and seven alternatives

CRMEntry price per userNext tierIndian payrollNotes
Salesforce$25 (over Rs 2,000)$100NoSold to India in US dollars
Bigin by ZohoRs 400Rs 720NoSimplest pipeline tool here
ViveLeadRs 499Rs 999Yes, add-on at Rs 99SIM call tracking from Rs 499, WhatsApp from Rs 999, cloud calling and AI from Rs 1,699
HubSpot Sales HubRs 585Rs 7,497NoProfessional adds a required Rs 1,25,000 onboarding fee
FreshsalesRs 749Rs 3,239No4.3x jump to the second tier
TeleCRMRs 799One plan onlyNoBuilt around telecalling
Zoho CRMRs 800Rs 1,400Via separate Zoho PeopleDeepest customization below Salesforce
KylasRs 12,999 flat, unlimited usersFlatNoPer-head cost falls as you add seats

Prices read from each vendor’s own pricing page: Zoho and Bigin on 8 September 2026, the rest on 11 September 2026. Annual billing where offered, before GST. See the full pricing breakdown for the working and the source links.

What a ten-person team pays each year

CRMMonthlyAnnualWhat is included
Salesforce Starter Suite ($25/user)Over Rs 20,000Over Rs 2,40,000CRM
ViveLead Business (Rs 1,699, Rs 1,359 billed yearly)Rs 16,990Rs 1,63,080 (billed yearly)CRM, WhatsApp, built-in calling, AI agents
Kylas (flat)Rs 12,999Rs 1,55,988CRM, unlimited users
Zoho CRM Professional (Rs 1,400)Rs 14,000Rs 1,68,000CRM
ViveLead Professional (Rs 999, Rs 799 billed yearly)Rs 9,990Rs 95,880 (billed yearly)CRM, WhatsApp, automation
TeleCRM (Rs 799)Rs 7,990Rs 95,880CRM, telecalling
Bigin Express (Rs 400)Rs 4,000Rs 48,000Basic CRM
HubSpot Sales Hub Professional (Rs 7,497)Rs 74,970Rs 8,99,640CRM, sales automation, plus Rs 1,25,000 onboarding

At ten users, everything on this list except HubSpot Professional costs less than Salesforce Starter Suite.

Switching from Salesforce?

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Which one fits which team

ViveLead, Rs 499 to Rs 1,699

The case for it is narrow and specific: it is the only CRM here that also runs Indian payroll, through a Rs 99 per user add-on available on any plan including Starter. Starter covers the pipeline, deals, quotations, appointments, roles and permissions, reports, the mobile app, and SIM call tracking, where a call made on the rep’s own Android phone lands on the lead with its duration, direction and outcome and no per-minute bill. WhatsApp, Meta lead ads, automation and lead scoring start at Professional. Cloud calling with a number provisioned for you, the AI agents, audit logs and payment collection are on Business. Billing is the same per-user rate monthly or yearly in India, with a three-user minimum.

Full disclosure: this is our product, so read the plan page and the trial rather than taking our word for it. If you have already decided you are leaving Salesforce and want the switch itself costed rather than the whole shortlist, that is on the Salesforce alternative page.

Skip it if you need fifty custom objects and deeply conditional workflows, or you already outsource payroll entirely and want a pure CRM.

Zoho CRM, Rs 800

The strongest customization below Salesforce, and the ecosystem is the real argument: Books, Campaigns, People and Projects integrate natively, so a closed deal can create an invoice without middleware. The cost to watch is the second subscription. Zoho CRM is CRM only, so payroll and attendance mean adding Zoho People at Rs 48, or Rs 96 for the tier with attendance management.

Skip it if you want to be running this week. Expect a few days of setup and a real learning curve on modules and workflow rules.

Bigin by Zoho, Rs 400

The cheapest real CRM here. Visual pipelines, almost nothing to configure, usable within the hour. Deliberately limited: seven pipelines, basic reporting, no workflow automation.

Skip it if you need automation, or you are past about twenty people.

HubSpot Sales Hub, Rs 585 entry

Genuinely one of the cheapest entry plans in this market, and the best free tier if you only need contacts and deals. The catch is the jump: the first tier with sequences and real workflow automation is Rs 7,497 per seat, plus a required Rs 1,25,000 one-time onboarding fee. That is not a criticism of the product, it is a different product sold under the same brand.

Skip it if you are not running an inbound content operation. No Indian payroll.

Freshsales, Rs 749

A competent mid-market CRM with a similar shape of problem: Rs 749 to Rs 3,239 is a 4.3x jump to the second tier.

Skip it if the features you actually need sit above the entry plan, because then the comparison is Rs 3,239, not Rs 749.

TeleCRM, Rs 799

Telecalling software with a CRM built around it, rather than the reverse. If your team makes fifty or more calls each per day in real estate, coaching or insurance, the click-to-call, recording and native WhatsApp handling remove real friction. One plan, no tier games.

Skip it if calling is not central. You would be paying for a specialization you do not use, and there is no HRMS.

Already on it? See the TeleCRM alternative page.

Kylas, Rs 12,999 flat

The only flat-price tool here: unlimited users for a fixed monthly fee, which inverts the usual maths. Divide Rs 12,999 by your per-user alternative to find the seat count where it wins. Against ViveLead Starter that is 27 users, against Zoho CRM Standard 17, against ViveLead Professional 14.

Skip it if you are below roughly fourteen people, where it is not close.

Already on it? See the Kylas alternative page.


How to migrate off Salesforce

1. Export before you announce

Setup, then Data, then Data Export. Include all data, and the ZIP arrives by email. You get CSVs for Leads, Contacts, Accounts and Opportunities. Separately, record your custom fields, deal stages and any report you rely on weekly, because those are configuration and do not come out in the export. Custom field logic that exists nowhere else is the single most common thing teams lose.

2. Clean the file before you import it

Old leads that never responded, contacts with neither phone nor email, test records, and duplicates. Standardise phone numbers to one format. Then map your Salesforce stages onto the stages you will actually use, and write that mapping down.

3. Import and check a sample

ViveLead’s migration is free on every plan: send the export to contact@vivelead.com, the team maps the fields and imports it, and you review a sample before the full run. Doing it yourself, import in batches rather than one large file, because a failed large batch leaves you unsure which records landed.

Either way, check the counts: rows in your file, rows imported, rows skipped and why. Our onboarding page sets out exactly what does and does not come across, including the things no CRM import moves: notes, attachments, call recordings and chat history.

4. Go live on a Monday, and keep the old backup

Not a Friday. Keep a final Salesforce backup for a few months after cancelling, as insurance rather than as a plan.

Get your migration reviewed first

Send us the export and we will tell you what maps cleanly, what needs work, and how long it takes, before you commit.

Free on every plan • No commitment

When Salesforce is still the right answer

If you have built serious custom functionality, a hundred workflow rules, deep integrations into enterprise systems, or you employ a Salesforce administrator, recreating that elsewhere usually costs more than staying. Regulated industries with strict audit requirements are the other clear case.

The question is not whether Salesforce is good. It is whether you are using the part you are paying for.


Sources and dates

Every competitor figure on this page comes from the vendor’s own pricing page, loaded from India, on annual billing where offered and excluding GST. Zoho and Bigin were read on 8 September 2026; Salesforce, HubSpot, Freshsales, TeleCRM and Kylas on 11 September 2026. ViveLead’s prices are our own live plan documents.

We re-read these pages on a schedule and record what changed, so the detailed table, the source links and the change log live on what CRM software actually costs in India. Prices move. If you are reading this well after the dates above, check that page first.

Salesforce sells to India in US dollars, so any precise rupee figure for it is a conversion rather than a quoted price.


Salesforce Alternatives FAQs

Cost, migration, and Indian compliance

It depends on what you are replacing. For a small team that wants a working pipeline cheaply, Bigin at Rs 400 and ViveLead at Rs 499 per user are the lowest real entry prices. For heavy customization, Zoho CRM at Rs 800. For phone-led selling, TeleCRM at Rs 799. For a team above roughly 20 seats, Kylas at Rs 12,999 flat for unlimited users. ViveLead is the only one of these with Indian payroll compliance available, through an HRMS add-on at Rs 99 per user per month.
Salesforce sells to India in US dollars. Starter Suite is $25 per user per month billed yearly, which is over Rs 2,000 a user at current rates, and the next tier up is $100. Salesforce does not publish rupee pricing, so any precise rupee figure you see for it is a conversion, not a quoted price.
ViveLead, through an optional HRMS and payroll add-on at Rs 99 per user per month (Rs 79 billed yearly) on any plan, including Starter. It handles PF, ESIC and TDS alongside the CRM. Salesforce, HubSpot, Bigin, Freshsales and TeleCRM have no Indian payroll. Zoho needs a separate Zoho People subscription, which starts at Rs 48 per user and rises to Rs 96 for the tier that includes attendance management.
Yes, WhatsApp Business with templates, broadcasts and a shared inbox is included from the Professional plan at Rs 999 per user per month. Meta charges its own per-message fees directly to your own WhatsApp Business account, so those usage costs never reach a ViveLead invoice and are not marked up.
It depends on how many records, fields and files you bring. You export from Salesforce as CSV, clean duplicates, import leads, contacts and deals, map fields, then check a sample before going live. ViveLead’s migration is free on every plan and its team scripts the mapping for you, and tells you the timeline before you commit.
Export everything before you announce the switch, keep one final Salesforce backup, and validate a sample of records before cutting over. ViveLead hosts data on servers in India, encrypts it with SSL and AES-256, and uses role-based access controls, following GDPR principles and the IT Act 2000. ViveLead does not hold ISO 27001 or SOC 2, so check that against your own requirements if you are in a regulated industry.

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Team ViveLead

Written by Team ViveLead

Product Team

We publish what Indian CRM tools actually cost, re-read from each vendor's own pricing page and dated.