What this pack is, and what it is not
These are eight messages, written for an Indian admissions desk, that you can read here, copy, and send today. They are ordered the way a real enquiry moves: someone asks, someone answers, a slot gets booked, the slot is kept or missed, fees come up, and some people go quiet.
They are not approved WhatsApp templates. Nobody can hand you one of those, and any vendor who says otherwise is selling you something they do not control. Read the next section before you paste any of this into a template composer.
Every message carries four things besides its text: when it goes out, what stops it, what the placeholders mean, and the point where a person has to take over. The last one is the one most packs leave out, and it is the reason a sequence either helps a counsellor or replaces them badly.
An example is not an approved template
WhatsApp has two kinds of message and the difference decides what you can send and what it costs.
Inside the 24 hours after a person messages you, you can reply freely, in your own words. No template, no approval. Most of this pack is meant for exactly that window, sent by a counsellor who is actually reading the conversation.
Outside that window you can only send a template that Meta has approved in advance.
You submit the body text, Meta reviews it, and Meta decides the category. You can ask
for Utility and be given Marketing. The category on each message above is what we
would submit it as, not a promise about what comes back.
Two practical limits, both from the composer you would paste into:
- A template body is capped at 1,024 characters. Every message here fits with room.
- Variables are positional:
{{1}},{{2}}, and each one needs an example value at submission time. That is what the variable list under each message gives you.
Getting a template rejected is normal and not a disaster. The usual causes are a promotional sentence inside a Utility submission, a variable at the very start or end of the body, and placeholder text left in an example field.
What Meta charges, as of the India rate card
Meta bills your WhatsApp account directly for template messages. This is not a ViveLead charge and it does not go through us.
On the India rate card effective 1 July 2026, a marketing template costs Rs 0.8631 and a utility template Rs 0.115. Seven of the eight messages above are utility submissions, which is the cheaper half, and that is deliberate: a follow-up that answers something is both better received and cheaper than a broadcast.
Two dates worth putting in your calendar. From 1 October 2026 a utility template sent as a reply inside the open 24-hour window is charged, where today it is free. From the same date every business phone number gets 1,000 free service messages a month. If your desk runs on same-day replies, that shifts your bill.
Setting the sequence up in ViveLead
You do not need any of this to use the messages. Copy them and paste them into WhatsApp. This section is for the part after that, when sending them by hand stops scaling.
The automation builder on the Professional plan and above runs on triggers, and these are the ones this pack maps onto:
| Message | Trigger |
|---|---|
| Enquiry received | form.submitted or lead.created |
| Demo confirmed | appointment.created |
| Reminder | a wait step counted back from the slot |
| Missed the slot | no trigger, see below |
| Reschedule | appointment.rescheduled or appointment.cancelled |
| Gone quiet | follow_up.overdue |
A step can send on WhatsApp, send email, raise an in-app notification, update or create a record, assign an owner, call a webhook, or place an AI call. Between steps you can wait for a fixed time, wait for the person to reply, or branch on what they said. The qualification message above is built exactly that way: send, wait for the reply, branch on it.
Two honest gaps, so you plan around them rather than discover them:
There is no no-show status. An appointment can be pending, approved, rejected, cancelled or scheduled. Nothing marks “booked, and they did not come”. That judgement is a person looking at the day, which is why the missed-slot message is marked as sent by a counsellor and not automatic.
There is no automatic opt-out on WhatsApp. When someone asks you to stop, somebody has to close the lead and take it out of the running sequences. The message is in this pack because the habit matters more than the tooling, but do not assume a system is catching it for you.
One more difference that costs people an afternoon: the placeholders are not the same
in both places. A Meta template uses {{1}} and {{2}} by position. The automation
builder uses field names, {{lead.name}} or @lead.name. Copying one syntax into
the other silently sends the raw text.
Where to read next
The cadence behind these messages, how many days, how many attempts, and what a counsellor should be doing between them, is in the enquiry to enrollment guide. If you are choosing tools rather than writing messages, WhatsApp CRM for coaching institutes covers what a shared inbox changes for a desk with more than two counsellors.